博客來書籍New Products Management(11版)心得

Posted on Posted in 暢銷書籍、電子書

博客來e-coupon索取 New Products Management(11版) 讀書心得



New Products Management(11版)



New Products Management(11版) 評價

網友滿意度:



最近很喜歡看商業類的書

我想要推薦給你們看

New Products Management(11版)

這是一本滿厲害的書!

我覺得要多涉掠這種書!

加上自己剛畢業

更應該多讀一點商業類書籍~

推薦你們在博客來買

因為台中水晶店都會打折!

而且有博客來e-coupon可以使用!






博客來e-coupon傳送門



New Products Management(11版)



本週熱銷商品:






訓詁學大綱








新添古音說文解字注(第三版)(單色)








商品訊息功能:

商品訊息描述:

1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.

2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.

3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management

4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.

商品訊息簡述:

  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2015/11/13
  • 語言:英文



New Products Management(11版)